Marketing Manager

Key Responsibilities

1. Strategy & Planning

• Develop integrated marketing strategies tailored to client goals and market conditions

• Conduct market research and competitor analysis to identify opportunities

• Create annual and quarterly marketing calendars for clients and internal initiatives

2. Campaign Oversight

• Manage end-to-end campaign execution across digital, social, traditional media, and events

• Ensure campaigns achieve KPIs such as awareness, engagement, lead generation, and sales

• Align creative, media buying, and content production teams to deliver cohesive campaigns

3. Client Relationship Management

• Serve as the senior point of contact for assigned clients, ensuring satisfaction and retention

• Present strategies, reports, and campaign outcomes in a clear, compelling manner

• Proactively identify upsell and cross-sell opportunities

4. Team Leadership & Collaboration

• Supervise account managers, performance marketers, and creatives on assigned projects

• Provide mentorship, feedback, and guidance to ensure high-quality output

• Facilitate collaboration across all departments for integrated campaign delivery

5. Budgeting & Reporting

• Develop and manage marketing budgets, ensuring efficient resource allocation

• Track campaign ROI and prepare monthly, quarterly, and annual performance reports

• Recommend improvements based on performance insights and market trends

---

Qualifications & Skills

Education & Experience

• Bachelor’s degree in Marketing, Business, or Communications

• 5+ years of marketing experience, with at least 2 years in a managerial role

• Strong agency experience with multi-channel campaigns

Technical Skills

• Proficiency in digital marketing platforms (Google Ads, Meta, LinkedIn, TikTok)

• Strong understanding of SEO, content marketing, and analytics tools (GA4, Data Studio, HubSpot)

• Experience with brand strategy and campaign performance tracking

Soft Skills

• Excellent leadership and people management abilities

• Strong communication and presentation skills

• Creative yet data-driven mindset

• Ability to manage multiple projects under tight deadlines